mobile fundraising

nonprofit text message marketing Text message marketing for nonprofits is growing in both popularity and success, because mobile giving is easy for the donor and receiver alike.

Mobile technology continues to grow. Over 90% of Americans own a cell phone, and about half of those are smartphones, or at least have an internet browser. This growth means that mobile marketing will not be going away anytime soon. Many nonprofits have already recognized the benefits of utilizing mobile giving and text message marketing in their fundraising efforts.

The main benefit of text message marketing is that is very convenient for donors. All a donor has to do is text a keyword or other specific text message to a nonprofit’s special short code, and the donated amount is then billed to the donor’s next cell phone bill. Continue Reading

{ 0 comments }