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nonprofit text message marketing Text message marketing for nonprofits is growing in both popularity and success, because mobile giving is easy for the donor and receiver alike.

Mobile technology continues to grow. Over 90% of Americans own a cell phone, and about half of those are smartphones, or at least have an internet browser. This growth means that mobile marketing will not be going away anytime soon. Many nonprofits have already recognized the benefits of utilizing mobile giving and text message marketing in their fundraising efforts.

The main benefit of text message marketing is that is very convenient for donors. All a donor has to do is text a keyword or other specific text message to a nonprofit’s special short code, and the donated amount is then billed to the donor’s next cell phone bill. Continue Reading

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Small Business Mobile MarketingMobile marketing for small businesses equals the opportunity for big business. The International Communication Union recently reported that there are 1.5 billion people in the world who are now using the mobile web. If your small business isn’t already taking advantage of this big business opportunity, your business is missing out.

Why should you start a mobile marketing campaign? It’s really a no-brainer. Small businesses that have already started a mobile marketing strategy are reaping the benefits. In fact, Web.com reports that 84% of small businesses that have established a mobile presence say that their business increased as a result. Continue Reading

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Retail Mobile MarketingMobile marketing is not a fad. Far from it. In fact, text message marketing is quickly becoming one of the most effective ways to market your retail business, hands down. There are more mobile phones out there than ever before, and the vast majority has web browsers built in right out of the box. If you’re still not convinced, here are ten reasons why your retail business needs to take advantage of mobile marketing right now.

Number One – The Internet is Going Mobile

Experts predict that by 2013 (that’s right, next year) more people will use their phones as their primary means of internet access than personal computers. Continue Reading

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