Political Text Message Marketing: How to Get Started

by Michael Armstrong

Political Text Message Marketing: How to Get Started

With the rise in use of mobile phones, political text message marketing cannot be overlooked as an effective way to gain exposure in any political campaign. Political SMS campaigning is a big part of the future in politics.

According to CTIA-The Wireless Association, approximately 94% of Americans use cell phones, and they send billions of text messages every day. Texting began growing more popular as a way to reach voters who no longer have landlines and rely solely on their cell phones. Text messages are instant and personal, reaching voters where phone calls do not.

Both Democrats and Republicans have used text messaging to try to garner support from voters. It’s a fact of our time that though a political email may end up unread in a spam folder, a political text message is much more likely to be read.

Whether you’re running for a U.S. Senate seat or a community council, text messaging can help you gain support from your constituents. If you have already won a seat in political office, text messaging can be a great way to keep in contact with your supporters and constituents. Use text message marketing to gauge constituent opinions on legislation and other important issues you face.

It’s also common in recent years to see Democrats and Republicans use gimmicks as part of their text message marketing campaigns. U.S. Representative from Missouri, Roy Blunt, rode around in a big RV which was plastered with the words, “Text JOBS to Blunt.” Anyone who texted the word, “TIX” to a special code number, the code number for the campaign of U.S. Representative Joseph Cao of Louisiana, was entered into a drawing to win tickets to a Saints and Steelers football game.

Gimmicks like these are used by campaigns just to garner attention and name recognition, and perhaps some votes in the process.

Getting a political SMS marketing campaign started is not hard. SMS Marketing Software can be obtained to help you get started. There are also text message marketing companies who can take what you want to accomplish and turn it into a bulk SMS marketing campaign.

All you have to do is provide information about what you want to accomplish and who you want to reach. Give your text message marketing company good insights into who you are and what you want voters to know about you, and they are adept at turning that information into a successful political text message marketing campaign.

One online text message marketing company is Tatango.  It is easy to try Tatango’s  SMS marketing platform out for free. Tatango will show you just how well a political SMS campaign can work.

SMS Marketing for Politicians Free Trial

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