Top Fitness Mobile Marketing Strategies

by Michael Armstrong

Top Fitness Mobile Marketing Strategies

Health Clubs, Personal Trainers, and Gyms are Going Mobile with SMS Marketing, Mobile Websites and Mobile Apps

Fitness mobile marketing is another way to increase your ability to help others get fit and lead more active lives. According to the New York Times, mobile marketing is the most powerful way to advertise, so why not put it to use to market your yoga studio or fitness club?

But you don’t have to own a club to use it. If you are a personal trainer looking to increase your clientele, mobile marketing will also work for you since it is easy scalable to any size target audience.

Those in the fitness industry are constantly on the lookout for ways to improve their customers’ lives. Though there are many different fitness options are there, the customers’ needs don’t change. Customers want to lose weight, look better, and see fast results. A mobile marketing strategy can help you help your customers.

A big reason why smartphone users access the web is to find out information on a business. So perhaps the top strategy is to have location information available and accessible on a mobile website. Most smartphones are equipped with some kind of local search, and this is where you want your yoga studio or health club to show up.

Fitness and Health Club Marketing Training Free

Once your mobile website is accessed, you want the viewer to be able to call your club with just one click. “Click-to-call” is a valuable strategy to have in your mobile marketing arsenal, because it gives potential clients the ability to call you instantly should they have any questions while looking at your mobile website. It is also helpful to make sure that your mobile website gives an address, driving directions, and perhaps a picture of your business so that the person can easily find you.

If you want to get the word out fast, perhaps to advertise a limited special on a class or to notify clients of a class schedule change, mobile is the fastest way to accomplish this. You could send an email, but there is no guarantee it will be read or seen within the time limit.

A SMS message is sent instantly and studies show is usually read within 4 minutes. With time sensitive information, SMS messaging is the best way to get it out.

Mobile options can make your clients’ lives easier. A working mom who wants to prepare a healthy meal for her family will appreciate being able to pull up healthy recipes from your mobile website right onto her smartphone. She can stop at the grocer’s with a list and then prepare the recipe all while using mobile.

Perhaps your gym sells a product that is available for a client to pick up. With a mobile marketing strategy, you can instantly text your client to notify them, allowing them the option to pick it up at their first convenience.

Everyone loves deals, and fitness minded customers are no different. Through mobile marketing, you can offer your clients deals on classes, one-on-one training sessions or gym memberships.

If you allow existing clients to pass on the information to their family and friends, you also have the potential to increase your customer base. Saving your clients money while making more of your own is definitely a top strategy for any business.


Fitness Mobile SMS Text Marketing is taking off in popularity.  Does your Fitness Marketing Strategy include Mobile?  All businesses need to research mobile marketing plans like:

  • SMS Marketing
  • Mobile Phone Apps
  • Mobile Websites
  • Mobile Phone Advertising

There are a large number of mobile phone marketing agencies for health clubs and fitness trainers, however before you decide on a health club mobile marketing strategy, Sign up for our FREE mobile marketing training course below.

There is no doubt that mobile marketing is the new future of marketing.  As a business owner, you need to start to learn more about how these new mobile marketing trends will help your business.

  • Are you looking into creating a mobile website?
  • Are you considering mobile app development tools?
  • Do you think that you can take advantage of advertising on mobile phones?
  • Do you think that builk SMS marketing is right for your health club?

Take your fitness business plan to the next level and include mobile marketing strategies!

Take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS and Sign up Below!

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